Inspired by running models, the New Balance 740 'Concord Grape' features a white open-cell mesh upper with synthetic leather overlays. A gradient purple finish accents the overlays, drawing attention to the 'Concord Grape' colorway, while metallic silver detailing adds a touch of flair. The molded TPU 'N' logo and Flying NB emblem appear on the tongue and heel, respectively. Underfoot, a lightweight ABZORB midsole provides cushioning for casual wear and light training. The New Balance 740 is a low-top silhouette, offering a blend of retro running style and modern comfort in a 'Concord Grape'/White/Phantom color combination.